The Early Reviewer Program encourages customers who have already purchased a product to share their authentic experience about that product. Customer's depend on reviews to learn more about products, and this program helps to acquire early reviews on products that have few or no reviews, helping other customer's make smarter buying decisions. Customers who have purchased a product participating in the Early Reviewer Program may be asked to write a review and those customers who submit a review within the offer period will receive a small reward (e.g. a $5-$10 refund) for helping future shoppers.